---
title: "Flow automation"
description: "Drag\u002dand\u002ddrop flows triggered by messages, keywords and events."
url: "https://whatslay.com/en/features/flow\u002dautomation"
lang: en
updated: "2026\u002d10\u002d13T12:12:18.000Z"
---

# Flow automation

## Overview

Drag\-and\-drop flows triggered by messages\, keywords and events\.

## Details

## Design the journey once and let it run

Draw your conversation flow by dragging and dropping messages, questions, conditions and decisions on a visual canvas. Or ask the AI to build a first draft for you, then edit it however you like.

## When a flow starts

*   When a **WhatsApp message** arrives, with keyword matching: exact, contains, starts with, ends with, or a number check.
*   When an **incoming webhook** arrives from another system.
*   On **Instagram** events: direct messages, comments, story replies and mentions.

## Ready-made steps

More than 80 step types, including:

*   Interactive messages, lists and buttons.
*   Waiting for the customer's reply, delays, and scheduling a later message.
*   Business hours, with different handling outside them.
*   The knowledge base, the AI agent, and a handoff to a person.
*   HTTP requests and webhooks, Google Sheets and payment links.

Source: https://whatslay.com/en/features/flow-automation